Senior Executive/ Assistant Manager - Product Marketing
Anton Paar (company site, opens in a new tab)8+ yrsGurugramOn-siteDirect career pageEst. 12–20 LPA
Posted 21h ago
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Job description
Structured overview of role & requirements
About This Role
- Define and drive marketing strategy for the company’s product portfolio, aligning with business objectives.
- Plan, execute, and monitor integrated B2B marketing campaigns across digital and offline channels.
- Analyze marketing and sales data to generate actionable insights and manage marketing performance reporting.
Minimum Requirements
- Minimum 8 years of experience in marketing, preferably B2B and product marketing communications.
- Bachelor’s degree in Marketing, Business, or related field; MBA in Marketing/Business preferred.
- Strong proficiency in Microsoft Excel (pivot tables, dashboards) and experience with CRM platforms like Salesforce, Microsoft Dynamics, HubSpot, or Zoho.
- Hands-on experience with integrated online and offline B2B marketing campaigns and relevant tools (LinkedIn, Email Marketing, WhatsApp Business, Google Ads, SEA).
Ideal Candidate Profile
- Experienced in managing B2B product marketing with clear understanding of buying cycles and decision-makers.
- Skilled in translating business goals into measurable marketing actions using analytical tools and frameworks like 7Ps and Account-Based Marketing.
- Able to manage multiple marketing projects simultaneously, coordinating with sales, product teams, agencies, and vendors for timely execution.