Senior Data Scientist - AdTech / MarTech
Blend360 (company site, opens in a new tab)6+ yrsHyderabadHybridDirect career pageEst. 18–32 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Evaluate and validate third-party consumer, business, panel, and outcome data using real samples, focusing on match rates, label precision, and deduplication.
- Design and run match-rate testing with deterministic and probabilistic methods to independently verify data provider claims.
- Develop feature definitions and data-quality checks for a household-level intelligence feature store (~100 features), collaborate with Data Engineering, and communicate insights to technical and non-technical stakeholders.
Minimum Requirements
- 6+ years experience in data science or advanced analytics, preferably in adtech, martech, data brokerage, or programmatic/real-time platforms.
- Strong Python (pandas, scikit-learn or equivalent) and SQL skills.
- Experience with statistical analysis of sample and panel data: match-rate testing, deduplication, bot detection, geographic distribution analysis.
- Working knowledge of identity resolution concepts including hashed PII, deterministic vs probabilistic matching, and household identifiers.
Ideal Candidate Profile
- Experienced in evaluating third-party data quality through data dictionary review, sample audits, and overlap checks in a marketing or adtech context.
- Capable of independently validating data provider metrics and translating complex quantitative findings into clear reports for diverse audiences.
- Familiar with feature engineering for ML downstream use, embedding models, and collaborating with Data Engineering teams on data pipelines.