PPSL - Growth Management - GM/AVP
Paytm (company site, opens in a new tab)6–9 yrsNoidaOn-siteDirect career pageEst. 25–45 LPA
Posted 4h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and drive UPI GMV and transaction growth by improving merchant transaction volumes, engagement, and overall business performance across the Paytm ecosystem.
- Develop and implement targeted cohort-led growth strategies focused on increasing share of wallet, retaining high-value merchants, reducing churn, and reactivating inactive merchants.
- Lead growth analytics, experimentation (including A/B testing), and lifecycle management initiatives; collaborate cross-functionally and mentor team members to ensure execution excellence.
Minimum Requirements
- 6–9 years experience in growth management, product growth, business strategy, or lifecycle marketing.
- Experience in Tier-1 product, consumer internet, or fintech companies with high-scale growth environments.
- Proven expertise in UPI/payments domain, merchant behavior analysis, segmentation, cohort analysis, and funnel optimization.
- Work Experience Required: 6–9 years
Ideal Candidate Profile
- Strategic and data-driven growth leader with deep expertise in GMV/transaction growth and lifecycle management within fintech or high-scale digital payments ecosystems.
- Strong analytical focus on experimentation, hypothesis-led testing, and data-driven retention/win-back strategies.
- Experienced in leading cross-functional teams and driving growth initiatives in fast-paced, ambiguous, and data intensive environments.