Manager - Digital Marketing and PR & Branding
Integra Ventures (company site, opens in a new tab)3–7 yrsPuneOn-siteDirect career pageEst. 5–10 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns focusing on lead generation, remarketing, conversion optimization, and tracking key metrics like ROI, CPL, and CAC.
- Drive SEO efforts including on-page, off-page optimization, keyword research, competitor analysis, and SEO audits to improve website rankings within 6 months.
- Lead PR, branding, and social media management by coordinating press releases, managing content calendars, and enhancing brand visibility and positioning.
Minimum Requirements
- 3-7 years of practical experience in digital marketing including Google Ads, Meta Ads, and SEO tools like Google Analytics, Search Console, SEMrush/Ahrefs.
- Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, Branding, or related field.
- Strong understanding of digital funnels, branding, and audience behaviour.
- Excellent communication and presentation skills.
Ideal Candidate Profile
- Proven capability in managing end-to-end digital marketing campaigns with measurable impact on lead generation and conversion metrics.
- Experienced in both technical and strategic SEO with evidence of improved website rankings within a short timeframe.
- Demonstrated expertise in integrating PR, branding, and social media strategies aligned with business objectives and brand tone.