Marketing Manager - International Social Strategist
GoDaddy (company site, opens in a new tab)RemoteDirect career pageEst. 12–20 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead integration of India and international market insights into brand social strategy focusing on cultural trends, platform behavior, and creator dynamics to drive business-aligned results.
- Own the monthly organic-to-paid content testing process, including asset selection, hypothesis development, briefing, and cross-functional prioritization with Paid Media and GTM teams.
- Manage and optimize paid amplification campaigns for creator and user-generated content, ensuring alignment with campaign objectives such as reach, audience growth, conversion, and return on ad spend.
Minimum Requirements
- Proven expertise in creative analytics with ability to link content performance to actionable content decisions and campaign improvements.
- Deep knowledge of India’s social and cultural landscape on Instagram Reels, YouTube Shorts, and Facebook; bilingual proficiency in English and Hindi, including social-first Hinglish copywriting skills.
- Hands-on experience building, managing, and optimizing paid social media campaigns with expertise in audience structuring and campaign performance management.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in combining data-driven insights with creative storytelling within fast-changing social media environments focused on brand growth and engagement.
- Skilled in cross-functional collaboration with Paid Media, Talent, GTM, and agency partners to translate social insights into strong brand strategies and measurement frameworks.
- Comfortable working in a remote environment, managing multiple social media handles, and conducting structured experimentation and reporting to evaluate amplification effectiveness.