Digital Media & Performance Manager
Haleon plc (company site, opens in a new tab)8–10 yrsGurugramOn-siteDirect career pageEst. 18–28 LPA
Posted 12h ago
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Job description
Structured overview of role & requirements
About This Role
- Support the Oral Healthcare Media Lead Team with audience-led, channel-connected digital strategies and campaign execution across multiple digital channels including paid search, social, video, and programmatic.
- Act as the embedded digital performance marketing expert for the broader media team, driving campaign optimization, performance measurement, and capability building across categories.
- Lead future-facing initiatives such as integrating Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and other innovations to evolve search and discoverability strategies.
Minimum Requirements
- MBA or equivalent postgraduate qualification from a reputed institution; additional certification in digital marketing or related fields is advantageous.
- 8-10 years of hands-on experience in digital media, performance marketing, growth marketing, or digital strategy managing complex, multi-channel campaigns.
- Proficient with platforms including Google Ads, DV360, Meta, The Trade Desk, Amazon, and tools like Google Analytics and Adobe Analytics.
- Experience working with media agencies, technology/platform partners, and cross-functional stakeholders; domain experience in consumer healthcare, FMCG, e-commerce, quick commerce, or direct-to-consumer models is preferred.
Ideal Candidate Profile
- Data-driven digital marketer with strong platform fluency who can translate insights into rapid campaign optimizations and measurable business growth.
- Experienced in managing multi-channel digital campaigns and integrating emerging technologies like AEO and GEO into performance strategies.
- Strong collaborator able to guide and uplift digital media capabilities across categories and stakeholders, focusing on effectiveness, efficiency, and sustainable capability building.