Social Media Executive
Drishti IAS (company site, opens in a new tab)1–3 yrsNoidaOn-siteDirect career pageEst. 3.5–6 LPA
Posted 12h ago
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Reach people at Drishti IAS
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Drishti IAS you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Manage and grow the digital presence of offline centres across multiple social media platforms including Instagram, Facebook, YouTube Shorts, and WhatsApp.
- Plan and execute centre-specific content calendars aligned with UPSC and State PCS exam cycles, including creation of Hindi and English multimedia content.
- Plan, run, and optimize geo-targeted paid campaigns on Meta Ads and Google Ads to generate quality leads; manage Google Business Profiles and track key performance metrics with insights and recommendations.
Minimum Requirements
- Graduate degree in Marketing, Mass Communication, Journalism, or related field.
- 1–3 years of hands-on social media and digital marketing experience.
- Proficiency with mobile video editing tools (CapCut, InShot, VN) and design tools (Canva, Photoshop).
- Experience managing Meta Ads Manager, Google Ads, and Google Business Profiles.
Ideal Candidate Profile
- Experience in education sector marketing, preferably promoting UPSC, State PCS, or other competitive exam preparation.
- Strong coordination skills with ability to work closely with centre heads and local teams for content collection and event promotion.
- Capable of managing paid digital campaigns with a focus on geo-targeting and lead generation.