CRM Manager
PhonePe (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 20–35 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Write and own high-converting copy for push notifications, emails, WhatsApp, and in-app messages targeting key financial user journeys like KYC, onboarding, and loans.
- Design and manage automated multi-channel user communication flows to improve user retention and recover funnel drop-offs.
- Collaborate with product and tech teams to trigger message delivery based on user behavior, while controlling message frequency to avoid user churn.
Minimum Requirements
- Work Experience Required: Experience in copywriting for fintech or digital banking products, specifically lifecycle campaigns for banking, lending, payments, or investment apps.
- Hands-on experience with CRM tools such as MoEngage, CleverTap, WebEngage, or Braze for campaign setup and execution.
- Analytical skills to interpret funnel drop-off data and craft targeted recovery messaging.
- Work Experience Required: Not explicitly mentioned in the JD as total years, but fintech/banking writing experience is mandatory.
Ideal Candidate Profile
- Strategic thinker with ability to conceptualize and execute end-to-end lifecycle communication strategies focused on retention and funnel optimization.
- Strong fintech and digital banking domain knowledge to simplify complex financial processes into clear communications.
- Proactive and high-agency operator who owns retention metrics and independently optimizes underperforming campaigns based on data insights.