Manager - Branded Content & Education
PhonePe (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 18–28 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and test distinct video formats and hooks focused on financial topics for YouTube channels, ensuring high engagement and audience retention.
- Select trending financial topics using platform data and audience demand to create high-performing video concepts.
- Write detailed narrative frameworks and concept briefs for scriptwriters and production teams, applying platform psychology to simplify complex topics.
Minimum Requirements
- Experience required in content creation or strategy for YouTube or similar video platforms, specifically around financial topics or related fields.
- Strong familiarity with YouTube packaging, audience retention mechanics, and narrative pacing strategies.
- Ability to rapidly conceptualize and produce video ideas based on breaking financial trends and platform data.
- Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
- Experienced in creating and optimizing content for YouTube with a focus on financial markets or complex subject matter.
- Data-driven mindset with the ability to analyze engagement and retention metrics to refine content strategy.
- Ability to work quickly and efficiently to translate emerging financial trends into engaging video content frameworks.