Digital Analytics Engineer
Weekday AI (company site, opens in a new tab)4–5 yrsBengaluruOn-siteDirect career pageEst. 6–12 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Design, implement, and maintain digital tracking and tagging solutions primarily using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Translate business, product, and marketing requirements into technical tracking specs and ensure accurate data capture across websites and digital platforms.
- Conduct audits, troubleshoot issues, validate tracking data, and collaborate across teams to improve measurement quality and ensure compliance with data governance and privacy requirements.
Minimum Requirements
- 4+ years experience in Digital Analytics, Web Analytics, Marketing Technology, or related field.
- Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) including configuration of events, parameters, conversions, and audiences.
- Proficient in tracking implementations, troubleshooting, auditing, data-layer understanding, and basic knowledge of JavaScript, HTML, and CSS.
- Location: Chennai or Bengaluru, India; Full-time role.
Ideal Candidate Profile
- Experienced in managing end-to-end tagging and digital measurement frameworks in cross-functional environments involving product, marketing, and engineering.
- Capable of technical collaboration with developers on data-layer implementation and tracking requirements.
- Demonstrates strong stakeholder management and communication skills to align analytics solutions with business goals.