Senior Manager, Customer Engagement Measurement & Insights
Bristol Myers Squibb (company site, opens in a new tab)10+ yrsHyderabadHybridDirect career pageEst. 30–50 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and implement measurement frameworks for omnichannel customer engagement assessing effectiveness across multiple channels including field, CRM, paid media, and digital.
- Design and lead test-and-learn experimentation strategies (A/B tests, lift studies, incrementality experiments) to optimize engagement tactics and embed learnings into marketing campaigns.
- Apply advanced analytics and attribution methods (e.g., multi-touch attribution, Markov modeling, causal inference) and mentor junior analysts while building scalable analytics frameworks.
Minimum Requirements
- Bachelor’s degree in Data Science, Analytics, Statistics, Economics, or related field.
- 10+ years of hands-on experience in advanced analytics focused on omnichannel engagement measurement across CRM, paid media, field, digital, and third-party channels.
- Proficiency in Python or R for analytics and data transformation; experience with cloud analytics platforms like Databricks or Snowflake.
- Strong expertise in attribution modeling (Markov chain, multi-touch), causal inference methods, and test-and-learn frameworks.
Ideal Candidate Profile
- Senior analytics professional with deep domain expertise in healthcare provider (HCP) and patient omnichannel engagement and measurement.
- Experience bridging analytical insights with commercial teams (media, CRM, field) to drive actionable marketing optimizations.
- Technical mentor skilled in advanced measurement methodologies, coding best practices, and scalable framework development.