Senior Marketing Operations Manager
JoVE (company site, opens in a new tab)5+ yrsMumbaiRemoteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end management of automated marketing lifecycle journeys, including segmentation, triggers, handoffs, and workflow templates to support global email campaigns.
- Ensure data quality and CRM integrity across marketing databases (HubSpot, Salesforce) through monitoring, enrichment, and partnership with RevOps, Sales, and Product teams.
- Develop marketing analytics dashboards and reports to track KPIs, campaign performance, lead scoring, and ROI, delivering actionable insights to optimize marketing impact.
Minimum Requirements
- 5+ years of relevant experience with independent ownership of Marketing Operations improvements beyond campaign execution.
- Advanced expertise in HubSpot workflows, dynamic segmentation, and data management.
- Proficient with Salesforce reporting, CRM management, and Google Analytics 4 (GA4).
- Knowledge of email deliverability best practices, marketing automation, marketing attribution, and funnel analysis.
Ideal Candidate Profile
- Experienced in managing and optimizing marketing automation systems and CRM databases with a focus on improving lead qualification and sales handoff quality.
- Skilled at building reusable marketing processes and dashboards that reduce manual effort and support strategic business decisions.
- Analytical operator capable of diagnosing root causes and implementing measurable improvements across marketing campaigns and data hygiene.