Senior Manager - Category Marketing
Myntra (company site, opens in a new tab)4–6 yrsBengaluruOn-siteDirect career pageEst. 14–20 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end category marketing for assigned root category focusing on traffic, conversion, and GMV growth on Myntra.
- Build and manage category-specific content and influencer/creator ecosystem to drive organic traffic and category credibility.
- Collaborate with product teams on on-app category experience innovations and execute category-level campaigns aligned to key sales events and cultural moments.
Minimum Requirements
- 4-6 years experience in category marketing or growth marketing, ideally in e-commerce, marketplace, or D2C companies.
- Experience with marketing analytics including working with BI/analytics teams and interpreting traffic, conversion, CAC, and content-attributed GMV metrics.
- Hands-on experience managing influencer/creator relationships (strong plus).
- Domain experience in Apparels, Accessories, and Fashion businesses.
Ideal Candidate Profile
- Data-driven marketer able to make fast, iterative decisions based on marketing analytics.
- Experienced in coordinating cross-functional teams including performance marketing, brand marketing, and product teams.
- Demonstrated ability to create effective category-specific content and campaigns with clear understanding of why they worked.