Senior Manager, Customer Engagement Measurement & Insights
Bristol Myers Squibb (company site, opens in a new tab)10+ yrsHyderabadOn-siteDirect career pageEst. 30–50 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and maintain measurement frameworks to evaluate omnichannel customer engagement effectiveness across multiple channels including field, CRM, media, and digital.
- Design and execute test-and-learn experiments (A/B tests, lift studies, incrementality) and translate insights into clear recommendations to optimize channel mix, content sequencing, and engagement frequency.
- Apply advanced analytics, attribution models, and machine learning techniques to analyze incremental impact and optimize customer engagement, while mentoring junior analysts in methodologies and best practices.
Minimum Requirements
- Bachelor’s degree in Data Science, Analytics, Statistics, Economics, or related field.
- 10+ years of hands-on experience in advanced analytics focusing on omnichannel engagement measurement across CRM, paid media, field, digital, and third-party channels.
- Proficiency in Python or R for analytics, including experience with cloud-based analytics platforms (e.g., Databricks, Snowflake).
- Strong expertise in attribution models (Markov chain, multi-touch), causal inference methods, and test-and-learn frameworks for customer engagement effectiveness measurement.
Ideal Candidate Profile
- Experienced leader capable of translating complex analytical findings into actionable business insights and collaborating effectively with marketing, CRM, and field teams.
- Strong technical mentor comfortable with advanced measurement methodologies, reproducible code reviews, and building scalable analytics frameworks.
- Exposure to machine learning techniques for customer segmentation and message effectiveness, including practical use of large language models for generating and validating AI-assisted insights.