Marketing Operations Specialist
Orion Innovation (company site, opens in a new tab)1–3 yrsMumbaiOn-siteDirect career pageEst. 4–8 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Execute and optimize B2B marketing campaigns using ClickDimensions, including creating emails, landing pages, workflows, and managing triggers and audience criteria.
- Manage marketing-related lead and contact data in Microsoft Dynamics 365 ensuring data synchronization and supporting lead qualification and routing.
- Maintain campaign tracking, performance reporting, website content management, and use AI tools (ChatGPT, Claude) to enhance reporting and operational efficiency.
Minimum Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 1–3 years of experience in Marketing Operations, Demand Generation, Campaign Management, or Digital Marketing.
- Hands-on experience with ClickDimensions (or similar marketing automation platform) and working knowledge of Microsoft Dynamics 365 (or comparable CRM).
- Basic HTML/CSS knowledge and experience with website CMS platforms.
Ideal Candidate Profile
- Experience working with B2B marketing, preferably in IT services, SaaS, or enterprise technology environments.
- Proven ability to manage end-to-end marketing operations including campaign execution, lead management, and digital content updates.
- Comfortable leveraging AI tools for marketing reporting, process improvement, and audience research integration.