Manager - Digital Marketing Analytics
Roche (company site, opens in a new tab)8–12 yrsChennaiOn-siteDirect career pageEst. 18–30 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and provide strategic direction to a digital marketing analytics team serving Roche affiliates and global teams.
- Serve as a trusted advisor by uncovering unmet analytics needs, delivering actionable insights from digital marketing data, and advocating analytics capabilities.
- Oversee analytics deliverables quality, optimize digital marketing processes, champion measurement frameworks, and drive innovation with emerging tools.
Minimum Requirements
- 8 to 12 years in digital marketing analytics, martech, or consulting with progressive leadership experience.
- Minimum 5 years hands-on experience with digital marketing technology and analytics; experience in life sciences or healthcare is a strong advantage.
- Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics, Google Analytics, and martech tools.
- Experience managing analytics teams (3+ direct reports) plus strong stakeholder engagement skills.
Ideal Candidate Profile
- Experienced leader in digital marketing analytics with strategic partnership skills across global business functions.
- Strong operational expertise in Adobe ecosystem, attribution modeling, A/B testing, and digital campaign optimization.
- Ability to translate complex analytics into business language and mentor teams for insight-driven solutions in regulated industries like pharmaceuticals.