Content Writing - Contractual
AbhiBus (company site, opens in a new tab)HyderabadOn-siteDirect career pageEst. 6–12 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Own content research, creation, optimization, and continuous improvement of high-value AbhiBus landing pages focused on bus travel information and booking.
- Develop and run data-driven content experiments to improve organic search visibility and booking conversions across Google Search and AI search platforms.
- Build scalable content systems including templates, frameworks, internal linking, and AI-assisted workflows to support thousands of combinations of routes, operators, and travel queries.
Minimum Requirements
- Strong understanding of SEO research, keyword analysis, and search intent mapping relevant to travel and booking domains.
- Proven experience in content writing and optimization, specifically for web pages targeting organic search performance and AI-generated content visibility.
- Work Experience Required: Not explicitly mentioned in the JD
- Notice period: Not explicitly mentioned in the JD
Ideal Candidate Profile
- Experienced in managing and optimizing web content for commercial search intent, especially in travel or related sectors with measurable results in organic traffic and conversions.
- Analytical and experimental approach to content strategy with ability to generate hypotheses, run tests, and apply learnings to improve search performance.
- Comfortable working cross-functionally with product, engineering, and SEO teams to continuously adapt content based on evolving search engine and AI behaviors.