Global Digital Marketing & Content Manager
Coats Group plc (company site, opens in a new tab)8+ yrsRemoteDirect career pageEst. 20–35 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead global digital marketing strategy and content development aligned with business and brand priorities, including website, LinkedIn, search, and campaigns.
- Own end-to-end management of corporate website and global LinkedIn strategy, including content planning, publishing, governance, optimisation, and performance analysis.
- Provide strategic insights and recommendations based on analytics to influence marketing investment, content priorities, and customer engagement across global teams.
Minimum Requirements
- 8-10+ years of experience in B2B digital marketing, content strategy, and channel management.
- Proven experience developing enterprise-wide digital marketing strategies linked to business priorities.
- Strong expertise in managing corporate websites (CMS), SEO, LinkedIn strategy, content governance, and analytics tools.
- Work Experience Required: 8-10+ years in relevant digital marketing roles. Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in leading complex, cross-functional global digital marketing initiatives with strong stakeholder management at senior levels.
- Strong command of content strategy, editorial planning, and ability to translate technical digital topics into clear business language for diverse audiences.
- Comfortable working in fast-paced environments managing multiple priorities, with demonstrated project ownership and strategic digital marketing thinking in B2B industrial or related sectors (manufacturing/apparel/textiles desirable).