Lead Data Scientist - AdTech / MarTech
Blend360 (company site, opens in a new tab)6+ yrsHyderabadHybridDirect career pageEst. 20–30 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Evaluate and validate third-party consumer, business, panel, and outcome data samples to measure quality metrics like match rate, label precision, and geographic distribution.
- Design and conduct match-rate testing using deterministic and probabilistic matching methods to independently verify provider-reported data figures.
- Build and maintain feature definitions for a household-level embedding model (~100 features) and report data quality findings clearly to technical and non-technical stakeholders.
Minimum Requirements
- 6+ years of experience in data science or advanced analytics, preferably in adtech, martech, data brokerage, or programmatic/real-time platforms.
- Strong proficiency in Python (pandas, scikit-learn or equivalent) and SQL.
- Experience with statistical analysis of sample and panel data including match-rate testing, deduplication, bot detection, and geographic distribution analysis.
- Working knowledge of identity resolution concepts including hashed PII, deterministic vs. probabilistic matching, and familiarity with household IDs.
Ideal Candidate Profile
- Deep expertise in evaluating and integrating third-party audience and measurement data within adtech or martech environments.
- Experience working closely with Data Engineering teams to define and enforce validated data schemas and feature stores for ML applications.
- Ability to clearly communicate quantitative findings with reproducible evidence to both technical and non-technical stakeholders, demonstrating strong cross-functional collaboration skills.