Deputy General Manager - Marketing
Vikram Solar (company site, opens in a new tab)15+ yrsOn-siteDirect career pageEst. 25–40 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Drive annual and quarterly marketing plans and campaigns with focus on B2B and B2C segments, ensuring timely and brand-consistent execution across teams and agencies.
- Lead integrated marketing campaigns across multiple channels including digital, TV, print, events, with measurable impact on demand generation and pipeline contribution.
- Manage marketing budgets, agency performance, and implement governance processes to optimize ROI and reporting accuracy.
Minimum Requirements
- Minimum 15 years of relevant marketing experience including 3-5 years in a senior role leading teams, managing integrated campaigns, budgets, and agencies.
- Graduate in any discipline; MBA/PGDM in Marketing or equivalent from reputed institute preferred.
- Experience managing multi-channel campaigns, brand, digital marketing, demand generation, and marketing operations at scale.
- Location: Kolkata.
Ideal Candidate Profile
- Experienced in marketing leadership roles with hands-on campaign management and analytics-driven performance marketing.
- Capable of strategic thinking combined with strong execution orientation, including stakeholder and agency management at senior levels.
- Comfortable operating across B2B and B2C marketing environments with cross-functional collaboration involving sales, product, and corporate communications.