Senior Content Strategist
Merkle (a dentsu company) (company site, opens in a new tab)3+ yrsOn-siteDirect career pageEst. 6–12 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own development and delivery of content strategies aligned with client goals and brand, ensuring strategic alignment across customer experiences.
- Create and manage detailed content strategy artifacts such as audits, models, journey maps, and governance plans to drive product and service design projects.
- Lead content strategy practice development by building repeatable frameworks and collaborating with strategists and analysts to inform KPIs and optimize content over time.
Minimum Requirements
- Bachelor’s degree in a related field.
- Minimum 3 years experience in a strategic content role, preferably in an agency environment.
- Proven ability to create content strategy deliverables including audits, content models, journey maps, and taxonomies.
- Experience with content management systems and measurement platforms.
Ideal Candidate Profile
- Experienced in collaborating closely across project teams and with client leaders to drive content strategy execution.
- Comfortable interpreting data and turning insights into continuous content optimization strategies.
- Able to confidently present and influence executive leadership, client partners, and team leads with strategic content viewpoints.