Assistant Manager - GTM & Brand Marketing
Brookdale Senior Living (company site, opens in a new tab)5–7 yrsBengaluruOn-siteDirect career pageEst. 8–14 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute end-to-end go-to-market (GTM) and admission campaign plans for university launches and key periods.
- Coordinate and ensure brand consistency across multiple channels including ATL, BTL, digital, CRM, and offline; oversee events and city-level activations.
- Track marketing KPIs, manage campaign reporting, and use data insights to optimize student engagement and campaign effectiveness.
Minimum Requirements
- 5-6 years of experience in brand marketing, GTM, campaign management, or education marketing.
- Prior experience preferred in higher education, edtech, student recruitment, or university marketing.
- Strong understanding and hands-on experience of integrated marketing across digital, offline, PR, content, CRM, and events.
- Location requirement: Bengaluru, India.
Ideal Candidate Profile
- Experienced in managing multi-stakeholder marketing campaigns in education or related sectors with a focus on student recruitment and admissions funnels.
- Able to balance strategic thinking with operational execution in a fast-paced, launch-driven environment.
- Skilled in coordinating across teams and agencies with strong project management, creative judgment, and data-driven decision making.