Digitial Marketing Manager
Collinear (company site, opens in a new tab)RemoteDirect career pageEst. 8–18 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize digital marketing campaigns across paid and organic social media, email, and landing pages to build awareness and generate qualified leads.
- Own campaign measurement and reporting including tracking links, conversion events, dashboards, and CRM integration ensuring results connect to downstream business outcomes.
- Optimize marketing funnels and spend by analyzing passthrough rates, running structured experiments, and improving conversion at each stage.
Minimum Requirements
- Experience managing and optimizing digital marketing campaigns including paid social campaigns on platforms like X (Twitter) and LinkedIn.
- Hands-on experience with advertising platforms, web analytics, conversion tracking, CRM systems, and marketing automation tools.
- Strong understanding of marketing funnels and ability to diagnose and optimize funnel bottlenecks.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Operates with strong data-driven discipline to continuously test, measure, and refine marketing campaigns focused on lead quality and funnel efficiency.
- Experienced in cross-functional collaboration with marketing leadership, creative teams, and sales to align campaign objectives and follow-up strategies.
- Comfortable working in fast-moving, AI-driven marketing environments with a focus on translating complex product ideas to relevant audiences.