Performance Marketing Executive – Google & Meta Ads
Refrens (company site, opens in a new tab)2+ yrsSuratOn-siteDirect career pageEst. 4–7 LPA
Posted 1d ago
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Reach people at Refrens
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Refrens you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- End-to-end ownership of Google Ads and Meta Ads campaigns including planning, launching, managing, and optimizing Search, Display, Performance Max, retargeting, and Meta campaigns.
- Analyze campaign performance metrics (CTR, CPC, CPL, CPA, conversions, ROAS) and conduct keyword, audience, and competitor research to identify growth opportunities.
- Collaborate with content and design teams on ad creatives and landing pages, optimize CRO, prepare performance reports, and recommend data-driven actions to improve acquisitions and lead quality.
Minimum Requirements
- Minimum 2+ years hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of paid search, paid social, targeting, bidding, retargeting, campaign optimization, and performance marketing metrics.
- Working knowledge of GA4 and conversion tracking tools.
- Must be based in Surat or willing to relocate.
Ideal Candidate Profile
- Experience handling diverse campaign types and budgets with full ownership of performance marketing execution and optimization.
- Proficient in data-driven decision-making and analytical problem-solving within SaaS, B2B, or technology product environments (preferred but not mandatory).
- Comfortable managing end-to-end campaign elements including ad copywriting, creative testing, landing page CRO, and cross-team collaboration.