Analyst /Group Head / Director - Data Science & Advanced Analytics
Publicis Groupe (company site, opens in a new tab)1–12 yrsGurugramOn-siteDirect career pageEst. 10–30 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Analyze marketing and business data to identify trends and optimize campaign effectiveness using advanced analytics and statistical modeling.
- Develop and maintain analytical frameworks, dashboards, and reporting tools to support data-driven marketing and media decisions.
- Lead client and stakeholder engagements, manage teams and projects, and drive analytics strategy and innovation depending on seniority level.
Minimum Requirements
- Experience range: 1 to 12 years in data science, marketing analytics, or related advanced analytics roles.
- Proficiency in statistical methods and tools such as SQL, Python, R; experience with visualization tools like Power BI or Tableau.
- Knowledge of Marketing Mix Modelling (MMM), attribution, incrementality testing, regression, forecasting, and causal inference.
- Location: Bengaluru, Mumbai, or Gurgaon with hybrid work model.
Ideal Candidate Profile
- Candidates with experience across the data science to strategic analytics spectrum, able to handle hands-on execution or leadership responsibilities depending on level.
- Proven ability to translate complex datasets into actionable business and marketing recommendations with client-facing exposure.
- Strong collaboration skills with cross-functional teams and experience in stakeholder management within marketing, media or consumer-facing industries.