Industry Manager, Video, YouTube, Retail, Large Customer Sales
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Job Description
Structured overview of role & requirementsAbout This Role
Maintain and grow strategic relationships with clients, agencies, and stakeholders to align with business objectives and collaboration.
Lead execution of YouTube advertising strategies to drive business growth, adoption, and optimize client marketing efforts leveraging digital tools.
Use measurement and analytical methods (GeoX, MMM, EVCs, Brand/Search Lift studies) to demonstrate full-funnel business impact and support client transitions from traditional to digital media.
Minimum Requirements
Bachelor's degree or equivalent practical experience.
8 years of experience in digital advertising, consultative sales, business development, or digital marketing (6 years if advanced degree).
Experience working directly with advertisers, agencies, or clients.
Preferred work locations: Mumbai, Maharashtra, India or Gurugram, Haryana, India.
Ideal Candidate Profile
Strong background in video media planning including Linear TV, OTT/CTV, and digital video with metrics knowledge (Reach, Frequency, GRPs, CPM/CPA).
Experience managing large CPG/FMCG clients and e-commerce or consumer tech advertisers with knowledge of brand-building and marketing mix modeling.
Proven track record owning growth targets, negotiating media commitments or Joint Business Plans with enterprise clients and agencies, and understanding creator/influencer ecosystems.