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Job Description
Structured overview of role & requirementsAbout This Role
Lead brand equity development, activation, and product innovations for India Energy BU, focusing on Sting and A-Rush brands.
Drive brand penetration and volume growth to strengthen PepsiCo's position in the Energy segment in India.
Serve as key liaison between franchise partners and marketing teams for strategic alignment and campaign execution.
Minimum Requirements
MBA from a Tier 1 institute.
6-8 years of overall FMCG sales/marketing experience with at least 2-3 years in brand marketing and activation.
Experience working with creative and media agencies.
Work Experience Required: 6-8 years in FMCG, including brand marketing experience.
Ideal Candidate Profile
Proven ability to develop long-term brand strategies and manage large-scale marketing activations.
Strong cross-functional influencer able to work with agencies, commercial, and franchise teams.
Experience in fast-paced FMCG environments with knowledge of youth trends and energy product categories.