Marketing Manager, Brand Incubation and Omnichannel, HCP
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Job Description
Structured overview of role & requirementsAbout This Role
Lead incubation of strategic brands by identifying white spaces and crafting differentiated brand positioning and multi-year roadmaps.
Identify and size future growth platforms by mapping trends and validating through data analytics and scientific consultation.
Design and lead omnichannel HCP engagement strategies with modular digital content and ensure compliance, tracking performance metrics and optimizing continuously.
Minimum Requirements
MBA in Marketing or related discipline.
10+ years of experience in FMCG or Consumer Healthcare.
Proven experience in brand incubation, innovation, or early-stage brand building.
Experience in HCP marketing, medical collaboration, or omnichannel digital engagement preferred.
Ideal Candidate Profile
Experienced in early-stage brand building with strategic and innovation-focused mindset.
Skilled in cross-functional stakeholder management and able to drive projects involving R&D, Medical, Regulatory, and Digital teams.
Comfortable working with data analytics, scientific storytelling, and developing complex omnichannel marketing programs.