Match Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessLog in to see why each signal reads the way it does.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and scale user acquisition campaigns on Meta Ads and Google Ads for GyanTV app.
Optimize campaigns to improve CPI, CAC, ROI, and retention metrics with data-driven insights.
Collaborate with creative, product, and analytics teams to identify funnel drop-offs and ensure efficient budget use.
Minimum Requirements
Minimum 1 year experience in app-based performance marketing campaigns.
Mandatory hands-on experience with Meta Ads and Google Ads.
Familiarity with CPI/CAC marketing models and MMP tools like Appsflyer or Adjust.
Strong analytical skills with attention to detail.
Ideal Candidate Profile
Experienced in performance marketing focused on app user acquisition with measurable impact on CPI and CAC.
Comfortable working cross-functionally with creative and product teams in a fast-paced startup environment.
Capable of owning end-to-end campaign management with high accountability and data-driven decision making.