Marketing Data Analyst

Analyze and synthesize large marketing datasets from multiple platforms to measure B2B marketing funnel performance and campaign effectiveness.

Lead data management, reporting, and dashboard creation for Salesforce and HubSpot to ensure data integrity and marketing insights.

Collaborate with Marketing, Sales, and Operations to translate business questions into analytical projects and present actionable insights for strategic decisions.

Minimum 4 years of work experience in marketing analytics, business intelligence, or data analysis with focus on B2B marketing.

Bachelor’s degree required; fields such as Business, Economics, Mathematics, Statistics, or Communications preferred with coursework in mathematics or statistics.

Advanced proficiency in SQL for extracting and transforming marketing data from multiple sources.

Hands-on experience with Salesforce.com and HubSpot, including deep understanding of core objects, fields, campaign tracking, and reporting.

Experienced in critical thinking and data analysis within Marketing Operations involving sales and marketing engagement.

Skilled in writing and presenting technical concepts to non-technical stakeholders, enabling effective cross-functional collaboration.

Strong analytical and storytelling skills supporting statistical analysis, A/B testing, and ROI measurement for performance optimization.