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Job Description
Structured overview of role & requirementsAbout This Role
Develop and manage relationships with client marketing teams to drive digital marketing success aligned with business drivers.
Lead multiple Customer Journey Analytics (CJA) engagements, guiding use case discovery, KPI definition, implementation support, and delivering insights to optimize marketing strategies.
Serve as CJA product authority, support reporting/dashboarding, conduct stakeholder readouts, and create thought leadership content to enable clients and team members.
Minimum Requirements
3-7 years of work experience in digital marketing analytics or related fields.
Mandatory skills: Adobe Analytics and Google Analytics AEP.
Education: BE/B.Tech/MBA/MCA/MTech with preference for Master’s in e-business, digital marketing, statistics or analytics-related fields.
Up to 50% travel required.
Ideal Candidate Profile
Experienced in managing client engagement lifecycle for Adobe Customer Journey Analytics or similar digital analytics products.
Able to translate business and marketing objectives into analytics use cases and provide actionable insights for marketing optimization.
Capable of mentoring team members and contributing to knowledge-sharing through content creation and leadership within analytics domains.