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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end execution of marketing campaigns by working with multiple stakeholders, ensuring accurate and timely campaign builds and launches.
Leverage programming skills (Python, SQL, SAS/SAS CI) to map business requirements into data-driven campaign workflows and manage customer data.
Serve as primary contact for campaign pursuits, proactively improving processes and applying basic Generative AI tools to enhance campaign efficiency.
Minimum Requirements
Bachelor's or Master's degree in Statistics, Math, Computer Science, Business Analytics, or Data Science.
Experience in campaign execution and/or analysis with strong attention to detail.
Foundational programming skills in Python, SQL, or SAS / SAS CI for data querying and structuring.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in disciplined campaign management and able to coordinate cross-functional teams to deliver error-free campaigns on time.
Comfortable with emerging marketing technologies and basic Generative AI applications to optimize campaign workflows.
Familiar with banking industry domain including products, services, and customer communication strategies to meet client business needs effectively.