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Job Description
Structured overview of role & requirementsAbout This Role
Define and own the India marketing strategy including prioritization and investment aligned with sales and global marketing.
Build and execute account-based marketing and integrated demand generation programs that drive pipeline and revenue growth.
Develop and manage India-specific events and partner co-marketing initiatives, owning budget and performance measurement to establish Kong's presence and measurable impact in India.
Minimum Requirements
Experience building marketing functions or demand generation programs from scratch in a B2B technology context.
Strong expertise in account-based marketing (ABM) and demand generation with measurable pipeline impact.
Experience managing marketing budgets and demonstrating commercial and analytical rigor based on data and campaign performance.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Demonstrated success in high-growth, ambiguous environments requiring rapid program building and cross-functional leadership without formal authority.
Deep understanding of India’s enterprise technology landscape, including accounts, industries, and buying dynamics.
Experience marketing complex technology solutions such as APIs, cloud infrastructure, developer platforms, cybersecurity, or AI technologies, preferably with channel or partner-led programs.