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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute integrated media strategies across digital and traditional channels to maximize reach, relevance, and ROI.
Lead media planning at annual and campaign levels in partnership with brand teams and agencies; manage media agency relationships and evaluate deliverables against KPIs and global standards.
Manage media budgets, drive measurement and analytics adoption (e.g., MMM, attribution), and pilot media innovations and best practices across brands and markets.
Minimum Requirements
10+ years of experience in media planning, buying, and strategy across digital and traditional channels.
Proven experience on both media agency and client (advertiser) sides, ideally with FMCG/CPG exposure.
Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
Experience managing large media budgets (multi-million USD/INR) and strong analytical skills with media measurement tools (Nielsen, ComScore, Google Analytics, DV360, Meta Business Suite).
Ideal Candidate Profile
Strategic thinker able to align media plans with brand and business outcomes, with strong commercial acumen and negotiation skills.
Experienced in managing cross-functional collaboration involving brand, sales, finance, and external partners.
Data-driven professional comfortable with media metrics, insight-led decision making, and driving digital media capabilities.