Senior Omnichannel Experience Design & Channel Manager
GSKMatch Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessLog in to see why each signal reads the way it does.
Job Description
Structured overview of role & requirementsAbout This Role
Lead design and execution of omnichannel engagement strategies targeting healthcare professionals (HCPs) to improve commercial outcomes.
Translate brand objectives into integrated campaigns across digital, field, events, remote engagement, and content channels with continuous performance optimization.
Drive analytics-based insights for customer behavior and channel performance to inform personalization, segmentation, and next-best-action initiatives.
Minimum Requirements
8-12 years of experience in Omnichannel, Digital Marketing, Commercial Excellence, Customer Experience, CRM, or Analytics.
Experience in Pharma, Healthcare, or other customer-centric industries preferred but not mandatory.
Strong analytical, stakeholder management, and project leadership skills.
Work Experience Required: 8-12 years in relevant domains as above.
Ideal Candidate Profile
Proven ability to operate at the intersection of marketing, sales, medical, and commercial excellence teams delivering scalable customer journey programs.
Strong strategic thinker with data-driven mindset focused on personalization and next-best-actions in multichannel environments.
Experienced in leading cross-functional teams and managing multiple stakeholders to implement innovative omnichannel capabilities and business priorities.