Marketing Manager | Rx Marketing CoE – Emerging Markets
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end life cycle management of pharmaceutical brands including brand architecture, innovation, segment targeting, and portfolio strategies to drive sustainable growth.
Collaborate with marketing, analytics, digital teams, and country units to build and execute brand and go-to-market plans, including new product ideation and launches.
Drive marketing excellence through ROI-based consumer marketing strategies, cost optimization, promotional effectiveness evaluation, and capability building among teams.
Minimum Requirements
5-6 years of experience including sales and marketing roles.
MBA from reputed institute.
Experience in brand management, strategic planning, business analytics, and end-to-end new product ideation to launch.
Good knowledge of digital marketing tools including web analytics and Google AdWords.
Ideal Candidate Profile
Strong strategic marketer with demonstrated ownership of pharmaceutical brand life cycle from insights to launch and growth.
Experience collaborating across cross-functional and country teams in emerging markets context.
Proven ability to deliver ROI-driven marketing strategies and manage portfolio classification and cost optimization.