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Job Description
Structured overview of role & requirementsAbout This Role
Lead local merchandising strategy for title launches, catalog activations, and member engagement campaigns tailored to Indian markets.
Manage the merchandising calendar aligning activations with cultural moments, seasonal trends, and member lifecycle milestones.
Collaborate cross-functionally to integrate insights, platform logic, and content strategy to optimize local member experience and business impact.
Minimum Requirements
Proven experience in digital promotional or merchandising tactics driving authentic product engagement.
Fluency in Hindi, Tamil/Telugu, and English with mastery of English editorial and cultural standards.
Strong data literacy with ability to analyze consumer insights, dashboards, and translate into actionable merchandising strategy.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Demonstrated deep cultural fluency across Indian regions with ability to identify and leverage local trends and member preferences.
Experienced in writing clear strategic briefs that define business goals and align cross-functional stakeholders.
Operates effectively in fast-paced, high-volume environments while maintaining operational accuracy and quality.