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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute digital marketing campaigns to increase visibility and patient acquisition for premium Laser Vision Correction procedures in refractive accounts.
Engage directly with refractive practices and hospitals across Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, and Telangana, including training staff and supporting digital presence optimization.
Collaborate cross-functionally with sales, product management, and medical affairs to drive consumables growth through targeted digital initiatives and manage agency partners while ensuring regulatory compliance.
Minimum Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA/Postgraduate in Marketing preferred.
Minimum years of hands-on digital marketing experience, exact duration not explicitly mentioned; mandatory experience in MedTech/Healthcare, preferably ophthalmology or eye care.
Experience working with or supporting clinics, hospitals, or medical practices for patient acquisition and brand-building preferred.
Location: Bangalore; Ability to travel approximately 15 days per month to ~50 customer sites in specified South Indian states.
Ideal Candidate Profile
Experienced digital marketer with a focus on healthcare or MedTech, particularly ophthalmology and elective procedures like LVC or cataract.
Strong capability in managing multi-channel digital campaigns (paid media, SEO, social media) with data-driven optimization and performance reporting.
Comfortable operating in a field-oriented role involving direct hospital engagement, stakeholder management, and training, aligned with business revenue goals.