Marketing Manager – B2B & Digital Marketing
Liventus, Inc.Match Score
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end marketing planning and execution across website, SEO, content, email, social media, campaigns, and events focused on B2B IT services and technology consulting.
Manage website and digital channels as lead-generation platforms, including SEO and AI-driven search visibility improvements.
Collaborate with US-based leadership and India teams to align marketing initiatives with business and sales priorities and measure marketing effectiveness.
Minimum Requirements
6–10 years of B2B marketing experience, preferably in IT services, technology consulting, or complex professional services.
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
Hands-on experience with corporate website CMS (preferably WordPress), SEO, email marketing platforms (e.g., HubSpot, Dynamics 365, Mailchimp), and marketing analytics (GA4, Google Search Console).
Ability to work with US-based leadership and India teams with overlapping working hours.
Ideal Candidate Profile
Experienced in managing integrated/digital marketing programs with demonstrated ability to independently set priorities and deliver measurable business results.
Skilled at translating complex technical or industry topics into clear marketing messaging targeted at buyer personas.
Proficient in managing multiple stakeholders and vendors across geographies and coordinating cross-functional marketing operations.
