Lifecycle Marketing Operations Specialist, Audience

Own end-to-end execution of complex, multi-channel marketing campaigns across email, SMS, push, and in-app messaging, ensuring accurate and on-time launches.

Build and optimize audience segments and user journeys with high standards for segmentation accuracy, eligibility, and audience health.

Define and evolve campaign build standards, QA frameworks, and leverage AI tools to improve operational efficiency and personalization.

5+ years of experience in lifecycle marketing, channel marketing, or marketing operations with ownership of complex cross-channel campaign execution.

Hands-on experience with enterprise marketing automation or customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable).

Email marketing experience and proficiency in HTML/CSS required; SQL and experience with AI tools preferred.

Role is Office-based in Zillow India office; employees must reside within reasonable commuting distance.

Experienced lifecycle marketing operator with notable depth in campaign execution, audience segmentation, templates, or marketing technology.

Strong ability to translate business strategies into scalable technical marketing execution, with knowledge of data flows across systems.

Analytical and detail-oriented operator who uses data, AI tools, and cross-functional collaboration to drive improved marketing operations.