Lifecycle Marketing Operations Specialist, Audience
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end execution of complex, cross-channel marketing campaigns across email, SMS, push, and in-app messaging.
Manage multiple concurrent campaign builds in a high-volume environment, ensuring timely delivery and quality while identifying and escalating risks.
Develop and optimize audience segments, user journeys, templates and QA standards, leveraging AI tools to improve operational efficiency and campaign personalization.
Minimum Requirements
5+ years experience in lifecycle, channel marketing, or marketing operations with ownership of complex, cross-channel campaign execution.
Hands-on experience with enterprise marketing automation or customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable).
Mandatory skills: Email marketing, HTML/CSS; SQL and experience with AI decisioning/predictive personalization are preferred.
Location requirement: Must work from Zillow India office 80-100% of the time and live within reasonable commuting distance.
Ideal Candidate Profile
Experienced lifecycle marketing operator with strong execution skills across campaign builds, audience segmentation, and marketing technology integration.
Ability to translate business strategy into scalable, technically sound campaign execution and roadmap improvements.
Data-driven and analytical, familiar with AI tools to enhance efficiency and campaign performance, comfortable collaborating across cross-functional teams in agile environments.