Lifecycle Marketing Operations Specialist, Audience
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end execution of complex, cross-channel marketing campaigns across email, SMS, push, and in-app messaging.
Build and optimize audience segments, activation workflows, and multi-step user journeys to deliver targeted messaging throughout the customer lifecycle.
Define and evolve campaign build standards, QA frameworks, and leverage AI tools to improve operational efficiency and campaign effectiveness.
Minimum Requirements
5+ years experience in lifecycle marketing, channel marketing, or marketing operations with ownership of complex, cross-channel campaigns.
Hands-on experience with enterprise marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable); email marketing experience required; SMS, push or in-app preferred.
Proficiency in HTML/CSS required; SQL is a plus.
Role categorized as Office position requiring 80-100% presence at Zillow India office; must live within reasonable commuting distance.
Ideal Candidate Profile
Experienced lifecycle marketing operator with deep hands-on expertise in campaign execution, audience segmentation, and marketing technology integration.
Able to translate business strategy into scalable technical executions and comfortable managing data flows across multiple platforms.
Skilled in using data, experimentation, and AI tools to optimize marketing operations and improve engagement, deliverability, and efficiency.