Digital Marketing & Go-to-Market (GTM) Manager
Webomindapps Private LimitedMatch Score
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end go-to-market (GTM) strategy and execution for AI products and technology services, including market research, positioning, and launch planning.
Lead digital marketing and demand generation campaigns across multiple channels (Google Ads, LinkedIn, SEO, email) to generate qualified leads and build pipeline.
Align marketing efforts with sales by defining lead qualification criteria, developing sales enablement materials, and tracking pipeline contribution and revenue impact.
Minimum Requirements
5–10 years of experience in digital marketing focused on B2B technology, SaaS, IT services, or digital transformation.
Hands-on experience executing end-to-end go-to-market initiatives for products or services.
Proven skills in digital channels including Google Ads, LinkedIn marketing, SEO, email marketing, and marketing analytics tools (Google Analytics, CRM, marketing automation).
Work Experience Required: 5–10 years in relevant digital marketing roles.
Ideal Candidate Profile
Experience marketing AI products, SaaS platforms, or technology solutions with demonstrated results in lead generation and GTM launches.
Data-driven decision maker focused on business outcomes such as qualified leads, pipeline contribution, and marketing ROI rather than vanity metrics.
Strong collaborator capable of working across founders, sales, product, and technical teams to align marketing strategies with business and product objectives.