Marketing Manager (B2C)

Lead marketing strategies and campaigns to drive article submissions and business growth for Open Access Journals in the South Asia and Sub-Saharan Africa regions.

Analyze submission trends and marketing performance metrics to ensure KPIs are met, using data-driven insights to attract high-impact researchers.

Develop researcher engagement programs and manage multi-channel marketing communications including digital campaigns and events.

Experience: Proven track record in digital and product marketing, specifically in academic or research environments.

Location: Must have the right to work and live in India; reside within commutable distance to New Delhi office with minimum 3 days/week in-person work expected.

Skills: Expertise in digital marketing channels (SEM, email marketing, social media), and strong data analysis skills to inform marketing strategy.

Domain Knowledge: Understanding of Open Science practices and familiarity with Humanities and Social Sciences research contexts.

Strategic operator skilled in leveraging digital and data analytics to optimize marketing ROI and engagement in academic publishing.

Experienced in building and managing relationships with academic institutions, societies, and research funding bodies across diverse regions.

Comfortable working cross-functionally and serving as a regional marketing spokesperson with strong communication and presentation skills.