Growth Marketing Manager (User Acquisition & Lifecycle)
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Job Description
Structured overview of role & requirementsAbout This Role
Own and optimize user acquisition and lifecycle marketing campaigns across Cloud Help Desk and Inventory Online products.
Develop and operate automated lifecycle campaigns and segmented multi-channel campaigns aimed at free-to-paid user conversion and user engagement.
Plan and execute community-based events like meetups and roadshows to support user reactivation and acquisition efforts.
Minimum Requirements
2–5 years of hands-on experience in B2B SaaS growth marketing, user acquisition, lifecycle marketing, or related discipline.
Proven experience with marketing automation tools like HubSpot, Intercom, Marketo, or similar platforms.
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
Experience organizing community events or field marketing initiatives.
Ideal Candidate Profile
Experienced in product-led growth models with a strong focus on data-driven campaign optimization and user behavior analysis.
Comfortable working independently, owning end-to-end campaign execution from strategy to measurement and iteration.
Skilled in cross-functional collaboration with Product and Community teams to align marketing initiatives with product capabilities and user insights.