Area Sales Executive - CSD North

Own and drive all sales activities in assigned markets focusing on Canteens and military (Para) channels to achieve top-line growth.

Plan and execute marketing and promotional activities locally to boost brand visibility and volume.

Maintain relationships with CSD Head Office, Regional Commandants, excise authorities, vendors, and depot managers to ensure smooth operations and maximize permits/indents with high Return on Sales (ROS).

Work Experience Required: Experience in CSD and Para channels within FMCG or white goods industry, preferably in the assigned geography.

Mandatory knowledge of CSD & Para channel documentation, including brand listing procedures and product testing coordination.

Good working knowledge of computers and financial management with budget management experience.

Willingness to travel and ability to liaise with government/excise agencies.

Has deep experience and proven track record managing sales and distribution within CSD & Para channels specifically in relevant geography.

Demonstrates strong stakeholder management skills with senior government and military officials, channel partners, and internal teams.

Operates with strategic and financial acumen, capable of planning promotions that align with business goals and improving high ROS through depot management.