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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute go-to-market and product marketing strategies focused on AI-driven B2B markets to increase product positioning, brand awareness, and business growth.
Create and manage marketing collateral, presentations, digital and offline campaigns, lead generation initiatives, and sales enablement materials.
Lead market research, competitive analysis, event coordination, and use AI-powered marketing tools to optimize campaign performance and customer engagement.
Minimum Requirements
Minimum 8 years of professional experience in product marketing, digital marketing, branding, or related functions.
Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA in Marketing or related postgraduate qualification preferred.
Strong understanding and experience with Artificial Intelligence technologies and AI-powered marketing tools.
Proficiency in digital marketing channels (SEO, SEM, paid ads, social media, email), B2B marketing, lead generation, plus experience in offline marketing and event execution.
Ideal Candidate Profile
Experienced in strategic product marketing and go-to-market execution within AI or technology product sectors, ideally with B2B enterprise focus.
Skilled in translating complex AI and software technology into clear business value propositions for diverse audiences.
Capable of managing cross-functional projects involving marketing agencies, creative teams, and vendors, with strong ability to measure and optimize campaign ROI and marketing KPIs.