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Job Description
Structured overview of role & requirementsAbout This Role
Lead end-to-end influencer marketing programs across multiple social platforms including Instagram, YouTube, LinkedIn, and emerging channels.
Develop and execute platform-specific content strategies, manage content calendars, and ensure alignment with brand voice and marketing priorities.
Partner with media teams to drive content amplification and measure campaign effectiveness using analytics and KPIs.
Minimum Requirements
4-5 years experience in Digital Marketing, Content Marketing, Social Media, or Influencer Marketing with proven influencer campaigns execution at scale.
Strong knowledge of Indian creator ecosystem and social platforms like Instagram, YouTube, LinkedIn, including social media algorithms and content formats.
Familiarity with paid media, content amplification strategies, analytics platforms (Google Analytics, Meta Business Suite, YouTube Analytics).
Work Experience Required: 4-5 years in relevant digital or influencer marketing roles.
Ideal Candidate Profile
Experienced social-first marketer adept at integrating content creation, influencer partnerships, and media amplification to drive measurable brand growth.
Comfortable managing diverse creator networks and multiple stakeholders across agencies and media teams.
Strategic in leveraging consumer insights, cultural trends, and analytics to optimise digital and influencer marketing campaigns.