Head of Marketing Performance (SVP)

Define and execute product vision, strategy, and roadmap for marketing measurement, attribution, and reporting within WPP Open platform.

Lead and mentor multidisciplinary 'full-stack' product teams focusing on advanced analytics, AI-enabled reporting, and marketing performance solutions across Paid, Earned, Shared, and Owned media.

Own operating and capital budgets for marketing performance products, prioritize features to maximize business impact, drive adoption, and deliver integrated performance measurement capabilities.

15+ years in Product Management with at least 8 years in senior leadership (e.g., SVP, VP) managing multiple product teams.

Proven experience in leading product strategy and execution for data-driven marketing performance or analytics platforms in AdTech, MarTech, or Agency domains.

Strong expertise in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, marketing experimentation, data architecture, and advanced analytics.

Experience managing large operating and capital expenditure budgets and global product rollouts supporting a diverse large client base.

Senior product leader with deep domain knowledge in marketing performance measurement and analytics, capable of translating technical complexity into business strategy.

Experienced in driving organizational change, unifying diversified teams, and leading high-performing multidisciplinary teams in fast-paced, global, matrixed environments.

Strong commercial acumen with ability to manage product finances, build strategic partnerships, and prioritize product investment for sustainable growth.