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Job Description
Structured overview of role & requirementsAbout This Role
Plan, manage, and optimize multi-channel digital marketing campaigns focusing on performance metrics like CPC, CPL, CPA, CAC, ROAS, and conversion rates.
Execute SEO strategies including technical, on-page, and off-page work, and manage analytics and attribution tools (GA4, GTM, pixel tracking) to monitor campaign and organic growth performance.
Develop lead generation initiatives, improve conversion rates in collaboration with sales, and implement marketing automation and AI tools to optimize workflows and content creation.
Minimum Requirements
2–5 years of hands-on experience in digital marketing with focus on performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing.
Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or related field.
Strong proficiency with paid advertising platforms (Google, Meta, LinkedIn, YouTube), SEO tools, Google Analytics 4, Google Tag Manager, conversion tracking, and marketing automation tools (n8n, Zapier, Make).
Experience creating and analyzing marketing reports via Looker Studio, Power BI, Excel, or Google Sheets.
Ideal Candidate Profile
Experienced in managing performance marketing campaigns across multiple digital channels with strict focus on measurable ROI and business growth.
Proficient in leveraging marketing automation, API/CRM integrations, and AI tools to enhance lead generation and conversion optimization processes.
Has a background or interest in SaaS, technology, EdTech, fintech, or B2B/B2C marketing environments with proven ability to deliver measurable lead generation and customer acquisition results.